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Doubled Organic Traffic & Sales Opportunities: ViewLift’s Growth Journey with Demanzo
ViewLift is a global provider of end-to-end streaming solutions, enabling content owners and media brands to monetize and distribute their assets across platforms. Facing increasing competition in the OTT space, ViewLift engaged Demanzo to optimize organic performance and build a consistent lead pipeline.
About The Client
- Name: ViewLift
- Website: www.viewlift.com
- Industry: OTT Streaming Technology, Digital Media Platforms
- Company Size: Mid-Market to Enterprise
- Engagement Start: 2022
- Objective: Strengthen organic visibility, capture high-intent traffic, and scale qualified lead generation
Business Challenge
Underperforming Organic Channels:
Despite a robust product, organic traffic volume and keyword rankings remained stagnant.
Technical Instability:Site health issues, permalink conflicts, and misconfigured redirection plugins caused crawl inefficiencies and user drop-offs.
Seasonal Disruptions & Data Blind Spots:Analytics gaps, PR inconsistency, and Google Core updates created visibility issues across KPIs.
Strategic Goal: Improve keyword visibility, reduce bounce rates, and enable steady marketing-qualified lead (MQL) flow through organic traffic.
Why ViewLift Choose Demanzo
ViewLift selected Demanzo for our experience with B2B technology companies and our structured approach to aligning SEO execution with real business outcomes. Our consultative engagement model and flexibility in adapting to platform challenges provided ViewLift the support needed during critical transformation phases.
Strategy & Execution Roadmap
SEO Baseline Audit & Site Health Recovery
Improved site health score to more than 90% by resolving legacy technical issues.
Cleared crawl errors, optimized redirection logic, and enhanced URL structure integrity.
Pillar Content Framework Implementation
Implemented a topical authority strategy using BoF (bottom-of-funnel) keywords and hub-and-spoke content models.
Published key OTT pillar content in Oct 2022, which led to 10+ non-branded keywords ranking on page 1.
Content Expansion & Recovery Post-Drop
After permalink restructuring caused a drop, Demanzo swiftly resolved 404 issues and reestablished link equity.
Lead Alignment & PR Support
Shifted focus to sports streaming content and executed targeted PR campaigns to boost branded keyword traffic.
Enabled lead enrichment strategies through page-level optimization and technical refinement.
Results
+133% Growth in Organic Traffic (initial phase)More Than 200% Traffic Growth in Latest PeriodBounce Rate Reduced to 46.9%Sales Opportunities Doubled70+ Keywords Now Ranking, with 10+ keywords on Page 1, largely attributed to our content strategyWhat Our Clients Say
Jude is a rock star in so many ways. Not only is he dedicated to the success of his team, but strives for nothing but excellence every day. He is constantly juggling tasks and priorities and manages the pressure extremely well, especially considering his customer base is global. He never gets flustered and always has a positive attitude.
Lisa Iacono-Chiola
Oracle, United States
Very good quality-price ratio. Jude is fair and his team are magicians of the web! Great team to work with. They've worked hard to pull off a fantastic result beyond my expectations.
Excellent work ethic and engagement. Highly recommend their services.
Kevin Perdigues
SKO Order, Australia
I wanted to take a moment to personally thank Mano and Demanzo for your outstanding support with our SEO strategy and seamless execution. Your expertise has delivered measurable results, with over 10 highly targeted keywords climbing to the first page of search engine rankings during our collaboration.
Mahesh Kumar
Viewlift, United States
