Opens in a new tab
Get your FREE 90-Day Growth Roadmap for SaaS & B2B teams
Start Scaling
Close mark image
+91-9751840872Aus 11 AM to 6 PM & UK 9 AM to 6 PMinfo@demanzo.com
Video Marketing

Why an Explainer Video is Vital For Your Business?

Jude Festus D Profile Image
Jude Festus
- Author
July 11, 2019
Published

Explainer videos are powerful videos that explain your business, product, services in an easily understandable way to the target audience. It is an excellent marketing tool for businesses to create brand visibility in a short period.

If you not yet used explainer videos for your business marketing; then probably you’re missing out on a smart business marketing tactic.

Four Reason To Create Explainer Videos For Your Business                 

  • Explainer videos
    effectively convey your business.

Explainer videos provide wide exposure and excellent reach of your brand name to the target audience. Along with other methods of marketing having an explainer video for your business makes it more reliable and imparts your business name effortlessly.

  • It is
    budget-friendly

Explainer videos can be crafted in a very small budget. For example, Demanzo provides explainer video creation services starting from as low as $40. It can be created using any of the toolkits available online to create on your own. If you want it to be professional then you can request any video producing company (such as Demanzo) and they will craft a video as per your request within your budget.

  • It reinforces the
    reliability of your business brand
    .

Advertising and marketing through easily understandable explainer videos will create a strong bond of trust in your business.  Explainer videos work pretty well on improving business visibility.

  • It increases the
    SEO ranking

Youtube is the 2nd most popular search engine next to Google. Promoting your business on social media increases the visibility of your business and a healthy view rate will lead to showing up in web searches thus improving your SEO rankings.

EXPLAINER VIDEOS TYPES

Explainer videos for business can be made in many types depending on the way you want to portray your business. It could be:

  • Whiteboard Animation
  • Typography videos
  • Animated videos
  • Character Animation in 2D
    • Graphics Animation in 3D
    • Animation in 5D
  • Live -Action videos
  • Stop Motion

What Is White Board Animation Explainer Videos?      

Whiteboard animation videos are most commonly used as explainer videos for the business. It is just writing down on a whiteboard with a marker pen along with drawings, scripts, statistics and concepts with an author’s narration recorded in stop motion or time-lapsed motion. The author’s narration represents your business in the most fascinating way to attract customers.

While using White board animation videos for business you have to include your business logo, aim, company information and images that represent your company standards. This will increase your company branding and enhances customer trust and client base.

What Is Typography Explainer Videos?

Typography explainer videos are used to explain business using typography letters and words. The appealing words are constructed and written in sequences and shown in video format along with sounds. Many business’s use typography videos as the viewer can read the context and watch it at the same time.

What Is 2D 3D And 5D Animation Explainer Videos?

Animated videos are also used as explainer videos. It could be in 2D, 3D or 5D based on your interests. Built a character and scenes to create a story; enhance it by stating a problem and the solutions by your business. Using this story-telling method, you can easily portray what your business is about and what are your focus and solutions. This enhances the brand’s visibility and exposure and thus an excellent animated explainer video can help your business to grow.

What Is Live- Action Explainer Videos?

Animated characters captivate users but showing real human faces on the videos makes the brand more credible and built a trust amongst the users. Would you believe an animated character instead of a real human face in the first glance?

Live-action videos are a type of explainer videos that use real-life characters and stories instead of a built animation character. This is the best way to create brand value. Creating live-action video requires professional videography and photography skills. It is considered that the best among explainer videos are live-action videos and is most trustable among the business audience.

What Is Stop Motion Videos Videos?

Stop motion videos are the finest way of explainer video. Producing a stop motion video takes huge amount of time compared to other video types because of the technology behind that. Stop motion videos has a number of photographing objects including sequence of pictures making adjustments to their current position each time. These set of pictures are arranged in a sequent to get a perfect stop motion video.

Explainer video is the best way to promote your business through youtube and other video sites. If you are still not convinced you can checkout the article Why Video Storytelling Is the Future of Marketing

Checkout our video creation services which starts as low as $40 to create a stunning video for your business.

Tags:
Jude Festus D Profile Image
Jude Festus - Author
Jude Festus is an accomplished digital marketing and WordPress expert with over 18 years of professional experience. He is the founder of Demanzo, a results-driven digital marketing agency specializing in demand generation for B2B tech companies, hospitals, and SMBs. Under his leadership, Demanzo has become a trusted partner for businesses seeking growth through cutting-edge digital marketing strategies.

Related Articles

Is SEO Really Worth It
Is SEO Really Worth For SaaS Companies? Real ROI Benchmarks, Payback Timelines & Cost in 2026
AI bot traffic is exploding in 2026. Discover how bot traffic is reducing
Read more
saas seo content cluster strategy
How to Build a SaaS SEO Content Cluster That Converts to Software Trials
AI bot traffic is exploding in 2026. Discover how bot traffic is reducing
Read more
Google Developer Hub interface showcasing Google Ads measurement tools, marketing analytics dashboard, developer APIs, conversion tracking solutions, campaign performance insights, and Google Ads integration platform for advertisers and developers.
Google Developer Hub: The New Home for Google Ads Measurement
AI bot traffic is exploding in 2026. Discover how bot traffic is reducing
Read more

Own AI Search Before Your Competitors Do

In just 90 days, discover where you stand, fix visibility gaps, and position your brand to be consistently cited in AI-generated answers across major platforms. No guesswork, just results.
Get Free 90 Days Roadmap

Stop Guessing.
Start Building a
Predictable Pipeline

Get a personalized 90-day growth roadmap that shows exactly how to align Google Ads, LinkedIn, SEO, and Email into one system that generates sales-ready leads consistently. No fluff, just clarity on what to fix and what to scale.
Get Free 90 Days Roadmap
Popup banner image
FOR SAAS FOUNDERS & GROWTH TEAMS

Generate 50+ Qualified SaaS Leads Monthly

Get A Free Custom 90 Day Growth Plan Tailored To Your SaaS Funnel
Get My free Growth Plan
No sales pitch. Just a growth strategy session.