When you optimize your pages for search engines the first place you do your optimization in your page\u2019s title. Similarly,\u00a0 for your videos, you should enter the right title by including the targeted keyword. A generic title like \u201cOur product video\u201d is not going to get any attention from the users, instead include the keywords in the title. Ex: \u201cMarketing Automation Demo video from XYZ company\u201d<\/p>\n
A proper title will also help users to understand what\u2019s in it the video before viewing it. \u00a0Don\u2019t spam the title by stuffing the keywords and click bait texts. Make sure that the characters in your title don\u2019t exceed 60 characters.<\/p>\n
2. Description<\/strong><\/p>\n Just I mentioned in the previous tip, consider your YouTube video as another page and optimize both title and description of your videos. Since only the first two lines are visible to the user at the first glance make sure to include the most important information in the first two lines. Provide a link to your website from the description and if you can\u2019t write a custom description for the video you can consider adding the transcription of the video to make it content rich.<\/p>\n 3. Optimize video thumbnails<\/strong><\/p>\n Consider your video thumbnail as a advertisement banner and make visually appealing to improve your click through rates. More views and more rating will better your ranking. How many times you have clicked on a movie trailer video just because it has a sexy image? J<\/p>\n Don\u2019t mislead your audience with a click bait thumbnail. Always include a relevant image.<\/p>\n 4. Youtube Call to Action<\/strong><\/p>\n Include a call to action in your YouTube videos so that you can direct the user to the next step. It could be either a subscription to your youtube channel or other url\u2019s.<\/p>\n
![\"Youtube](\"https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/09\/youtube-CTA.png\")
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