Pay-per-click ads are an extremely effective way to drive traffic and increase your digital footprint, but PPC isn\u2019t always as simple as it seems. Your ad costs can quickly sink your efforts if you\u2019re not careful. Before you start your next PPC campaign, make sure to ask yourselves these questions prior to opening your wallet:<\/p>\n
You need to ask the most basic question first: what exactly are you running a PPC campaign for in the first place? Are you looking to generate a list of targeted leads? Are you trying to sell something immediately? How are you going to judge the campaign\u2019s overall success or failure?<\/p>\n
Making these decisions first is vital because every single decision you make after the fact stems from it. Beyond that, it helps keep you accountable from the very first ad.<\/p>\n
Unfortunately, this question is quite difficult to answer prior to starting your campaign, but you should at least figure out what your daily budget is. If you\u2019re spending too much on each individual click, you can try giving different keywords a try or increasing your budget. Especially at the beginning, it\u2019s important to constantly monitor how much you\u2019re spending and what return you\u2019re seeing.<\/p>\n
If you\u2019re simply sending people to your homepage, the PPC campaign could be doomed from the start. You need to send people directly to the specific product page or landing page in order to keep their attention and nudge them in the right direction.<\/p>\n
Most importantly, make sure to create a different landing page for each campaign. This allows you to tailor information completely to their specific needs and interests, ensuring you don\u2019t lose any valuable leads once you\u2019ve paid for their click.<\/p>\n
One of the easiest ways to jack up PPC costs and keep your conversion rates low is by forgetting to set your negative keywords. Negative keywords are the phrases that contain your selected keywords that you don\u2019t want your ads to appear on. For example, if you\u2019re paying for ads for \u2018website development\u2019 you might not want to pay for \u2018free website development\u2019 or \u2018website development class\u2019. By setting these as negative keywords you\u2019ll ensure that your ads are only seen by your target audience and none of your marketing budget is wasted.<\/p>\n
It\u2019s easy to overlook, but post-click communication is one of the most important parts of a PPC campaign. That\u2019s why you need to take a look at a text messaging service. Text messages are\u00a0opened 97%\u00a0of the time \u2013 almost 5 times more often than the average email is. You can tailor campaigns to specific audiences by using shortcodes, allowing you to target your post-click communications as tightly as your target your actual PPC ads.<\/p>\n
Are you running your PPC campaigns successfully? Do you have any questions or concerns? Make sure to let us know in the comment section below!<\/p>\n