{"id":3183,"date":"2015-06-08T12:56:47","date_gmt":"2015-06-08T07:26:47","guid":{"rendered":"http:\/\/techbuzz360.com\/demanzo\/?p=2575"},"modified":"2015-06-08T12:56:47","modified_gmt":"2015-06-08T07:26:47","slug":"5-google-webmaster-tools-tips-for-seo","status":"publish","type":"post","link":"https:\/\/a3.techbuzz360.com\/demanzo\/5-google-webmaster-tools-tips-for-seo\/","title":{"rendered":"5 GOOGLE WEBMASTER TOOLS TIPS FOR SEO"},"content":{"rendered":"<p>While talking about SEO, GWT (Google Webmaster Tools) serve as the most potent resource in an online toolbox of marketer. It is an easy task to get in GWT, and even most of the people are familiar with its main functions. If you\u2019re a beginner in GWT? Come with us, with the help of this article you will be able to learn a lot of new things regarding Webmaster Tools.<\/p>\n<p><strong>1.\u00a0<\/strong><strong>Change crawl rate<\/strong><\/p>\n<p>The rate at which you want your site to be crawled can be set in Google webmaster tool. This crawl rate setting is available only in GWT.\u00a0 Most of the times, you want your site to run as frequently as possible but set a realistic timeline based on your update frequency. Follow the following step in order to change it.<\/p>\n<ul>\n<li>Click the settings in icon in the top right<\/li>\n<li>Choose \u201cSite Settings\u201d<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2486\" src=\"https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/gwt1.png\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" srcset=\"https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/gwt1.png 365w , https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/gwt1-300x213.png 300w \" alt=\"Google Webmaster Settings\" width=\"365\" height=\"259\" \/><\/li>\n<li>Select \u201cLimit Google\u2019s maximum crawl rate.\u201d<\/li>\n<li>You will have the option of \u201cLow\u201d or \u201cHigh\u201d set the crawl rate accordingly.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2487\" src=\"https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/gwt2.png\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" srcset=\"https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/gwt2.png 596w , https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/gwt2-300x114.png 300w \" alt=\"Google Webmaster Settings\" width=\"596\" height=\"227\" \/><\/li>\n<li>Click \u201cSave.\u201d<\/li>\n<\/ul>\n<p>If you\u2019re not sure just select \u201cLet Google optimize for my site (recommended)\u201d and leave the decision to Google.<\/p>\n<p><strong>2. HTML improvements<\/strong><\/p>\n<p>Using the option \u201cHTML Improvements\u201d you can identify all the basic issues in your website.<\/p>\n<ul>\n<li>Go to \u201cSearch Appearance.\u201d<\/li>\n<li>Select \u201cHTML Improvements.\u201d<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2488\" src=\"https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/gwt3.png\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" srcset=\"https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/gwt3.png 769w , https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/gwt3-300x196.png 300w , https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/gwt3-768x502.png 768w \" alt=\"Google Webmaster - HTML Improvements\" width=\"769\" height=\"503\" \/><br \/>\nBelow are the few check points:<\/p>\n<p><strong>Meta Descriptions<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Here Google will highlight the following issues: Duplicate meta descriptions, Long meta descriptions, Short meta descriptions. It\u2019s recommended to use 160 characters in the meta description so any pages which has more chars will be shown under Long meta descriptions and pages with less chars will be shown under short meta descriptions. Pages with duplicate meta descriptions will be highlighted under duplicate meta description.<\/p>\n<p><strong>Title Tags<\/strong><\/p>\n<p>Title tag is the key component in optimizing the pages. The recommended length of characters to be used in title tag is 60 characters.<\/p>\n<p>Duplicate Title Tag- Pages with duplicate title will be highlighted here<\/p>\n<p>Long title tags \u2013 Pages with lengthy title tags<\/p>\n<p>Short title tags \u2013 Pages with less than 60 chars title<\/p>\n<p>Non-informative title tags \u2013 Pages without informative title<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>3.\u00a0<\/strong><strong>Change sitelink ordering<\/strong><\/p>\n<p>Whenever a user searches for a well known brand sitelinks will be displayed in Google. An example of sitelink with the keyword \u201cOracle\u201d<\/p>\n<p>Since it\u2019s generated through Google\u2019s algorithm, it will remain out of your knowledge to learn how to control these sitelinks. But, if you don\u2019t want a certain page to be displayed in sitelinks, through sitelink option in GWT you can demote that page from sitelinks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2489\" src=\"https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/gwt4.png\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" srcset=\"https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/gwt4.png 528w , https:\/\/oorhey7ghr18a9gh-zippykid.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/gwt4-300x205.png 300w \" alt=\"Google Webmaster - Sitelinks\" width=\"528\" height=\"360\" \/><\/p>\n<p>To do this<br \/>\n\u2013 Go to \u201cSearch Appearance\u201d<\/p>\n<p>\u2013 Press \u201cSiteLinks\u201d<\/p>\n<p>Enter the link which you want to demote from sitelinks.<\/p>\n<p><strong>4.\u00a0<\/strong><strong>Fetch as Google<\/strong><\/p>\n<p>\u201cFetch as Google\u201d is a good tool to find out how Google fetches your page.<\/p>\n<p>\u2013\u00a0\u00a0 Go to \u201cCrawl\u201d<\/p>\n<p>\u2013\u00a0\u00a0 Click \u201cFetch as Google\u201d<\/p>\n<p>\u2013\u00a0\u00a0 Enter the url you want to fetch<\/p>\n<p>\u2013\u00a0\u00a0 select \u201cFetch and Render\u201d.<\/p>\n<p>Different between Fetch and Fetch and Render<br \/>\nFetch: Fetches the page of your choice and displays the response. This will help you to check the server connectivity and verify if you page is easily accessible.<br \/>\nFetch and Render: This will perform the above function and also it will render the page for a desktop and smartphone.<\/p>\n<p><strong>5.\u00a0\u00a0\u00a0 Search Analytics<\/strong><\/p>\n<p>Using search analytics you can find out the keywords driving traffic, pages featured in the search results, visitors country and devices used to access your website. This is a great new feature by Google to get more insight on your search traffic.<\/p>\n<p>If you\u2019re a doing SEO then it\u2019s highly recommended to use both Google webmater tools and Google analytics as often you could. Since most of the keywords in your Google Analytics are shown as \u201cNot Provided\u201d Google webmaster tools can help you to address this issue.<\/p>\n<p>Which is your most useful feature in Google Webmaster Tools? Please share it in the comment section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While talking about SEO, GWT (Google Webmaster Tools) serve as the most potent resource in an online toolbox of marketer. It is an easy task to get in GWT, and even most of the people are familiar with its main functions. If you\u2019re a beginner in GWT? Come with us, with the help of this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":58478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/posts\/3183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/comments?post=3183"}],"version-history":[{"count":0,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/posts\/3183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/media\/58478"}],"wp:attachment":[{"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/media?parent=3183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/categories?post=3183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/tags?post=3183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}