{"id":55548,"date":"2026-03-04T11:09:17","date_gmt":"2026-03-04T11:09:17","guid":{"rendered":"https:\/\/demanzo.com\/?p=55548"},"modified":"2026-10-14T08:38:29","modified_gmt":"2026-10-14T08:38:29","slug":"slack-marketing-strategy-how-one-bold-decision-turned-slack-into-a-billion-dollar-company","status":"publish","type":"post","link":"https:\/\/a3.techbuzz360.com\/demanzo\/slack-marketing-strategy-how-one-bold-decision-turned-slack-into-a-billion-dollar-company\/","title":{"rendered":"Slack Marketing Strategy: How One Bold Decision Turned Slack Into a Billion-Dollar Company"},"content":{"rendered":"\n<div class=\"wp-block-group Quick-summary has-border-color has-header-text-border-color is-vertical is-layout-flex wp-container-core-group-is-layout-99dbb444 wp-block-group-is-layout-flex\" style=\"border-width:2px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><strong>Key Takeaways from Slack\u2019s Marketing Strategy<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Slack\u2019s marketing strategy focused on solving real pain, not listing product features. By talking about email frustration, Slack connected with users instantly.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Instead of competing with other software, Slack competed with a habit. Challenging email helped Slack stand out in a crowded B2B market.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 A clear and bold positioning message made Slack easy to understand and easy to share inside companies, which helped adoption grow faster.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Slack proved that emotional clarity is more powerful than feature-heavy messaging. When people clearly understand the problem, the product feels like the natural solution.<\/p>\n<\/div>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1402\" height=\"782\" src=\"https:\/\/a3.techbuzz360.com\/demanzo\/wp-content\/uploads\/2026\/03\/dempost.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/a3.techbuzz360.com\/demanzo\/wp-content\/uploads\/2026\/03\/dempost.webp 1402w, https:\/\/a3.techbuzz360.com\/demanzo\/wp-content\/uploads\/2026\/03\/dempost-300x167.webp 300w, https:\/\/a3.techbuzz360.com\/demanzo\/wp-content\/uploads\/2026\/03\/dempost-1024x571.webp 1024w, https:\/\/a3.techbuzz360.com\/demanzo\/wp-content\/uploads\/2026\/03\/dempost-768x428.webp 768w\" sizes=\"auto, (max-width: 1402px) 100vw, 1402px\" \/><\/figure>\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Why Slack\u2019s Marketing Strategy Stood Out<\/strong><\/h2>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Email was supposed to make work easy. Instead, it made work stressful. People opened their inbox every morning and saw hundreds of unread messages. Important updates were hidden under long CC chains and \u201cFYI\u201d emails. Everyone felt frustrated, but they accepted it as normal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the Slack marketing strategy stood out.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column Video is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"We\u2019re starting B2B Bold Move Stories, and this is the first video of the series. \ud83d\ude80\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/5_2K_Le2-RQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column Content is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left wp-block-paragraph\">Instead of quietly entering the crowded B2B software market, Slack spoke about a problem everyone already hated. They didn\u2019t start by listing features or technical benefits. They started by talking about pain. Real, daily pain that office workers felt every day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most B2B companies avoid emotional messaging. They focus on tools, dashboards, and performance claims. Slack did the opposite. They focused on how work felt. Confusing. Noisy. Stressful. By doing this, Slack immediately felt different. People didn\u2019t need long explanations to understand the message. The problem was already clear in their minds. Slack\u2019s marketing worked because it spoke the truth out loud. It named the frustration people had quietly accepted. That honesty helped Slack stand out, get attention, and build trust before anyone even tried the product.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Market Before Slack: A Broken Communication Habit<\/strong><\/h2>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Before Slack existed, email controlled workplace communication. Every update, question, file, and reminder lived inside inboxes. Over time, email became less helpful and more overwhelming. Teams struggled with:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">        \u2022 Long reply chains<br>        \u2022 Messages sent to too many people<br>        \u2022Important information getting lost<br>        \u2022 No clear place to find past decisions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But even with these problems, companies kept using email. Why? Because it was familiar. Email became a habit, not a good solution. Most B2B software companies saw email as something to work with, not something to challenge. They built tools that added more layers instead of fixing the core issue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This created a huge opportunity. Slack understood that the real competitor was not another messaging app. It was the old habit of using email for everything. Instead of improving email, Slack questioned whether email should control work at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That mindset shift is a key reason the Slack marketing strategy worked. Slack didn\u2019t wait for customers to ask for change. They showed people that the way they worked was broken and that it didn\u2019t have to stay that way.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Slack Marketing Strategy Explained: Competing With Email, Not Software<\/strong><\/h2>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When Slack launched in 2014, led by co-founder Stewart Butterfield, its marketing message was very clear and very bold. Slack did not say it was better, faster, or more advanced than other tools. Instead, it said one powerful thing: <strong>\u201c<\/strong>Replace email<strong>.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was a risky move. Email was everywhere. It was how people worked every day. Challenging email meant challenging a habit that felt impossible to change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slack did not compete with software features. It competed with a mindset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of explaining how Slack worked, the brand focused on why email did not work anymore. Email caused long message threads, confusion, missed updates, and stress. Slack showed that work did not have to feel that way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slack positioned itself as the opposite of email: simple, clear, and human. Anyone who felt frustrated with email could instantly understand the message. No technical knowledge was needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slack also kept its language short and easy. This made the message easy to repeat and share inside companies. By clearly naming email overload as the enemy, Slack made its product feel like the natural hero, without forcing users to compare features.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Slack\u2019s Marketing Strategy Worked So Fast<\/strong><\/h2>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Slack\u2019s growth was not slow or quiet. It spread quickly inside companies, team by team. This happened because the marketing message matched the user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When people tried Slack, they immediately felt the relief promised in the marketing. Conversations were easier to follow. Updates were visible. Work felt lighter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another reason the Slack marketing strategy worked fast was team-driven adoption. One team would start using Slack. Then another team joined. Soon, the whole company followed. Slack didn\u2019t need top-down sales pressure at first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The freemium model also supported this growth. Teams could try Slack without risk. Once they depended on it, upgrading felt natural. Slack\u2019s message was easy to share internally. Employees didn\u2019t say, \u201cTry this new software.\u201d They said, \u201cThis makes work easier.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This combination of clear messaging, real value, and low friction helped Slack grow faster than many traditional B2B tools. Marketing and product worked together, which is why the strategy scaled so well.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Slack Didn\u2019t Sell a Tool, They Sold Relief<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Slack was never just about messaging. It was about how people felt at work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Slack marketing strategy focused on relief:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">    \u2022 Relief from inbox stress<br>    \u2022 Relief from missed updates<br>    \u2022 Relief from endless follow-ups<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slack understood that people don\u2019t buy software because it is powerful. They buy it because it removes frustration. By selling relief, Slack made the buying decision easier. People didn\u2019t need to compare features. They just needed to ask one question: \u201cDo I want less email?\u201d This emotional positioning helped Slack connect with users faster. It also built trust. Slack felt like it understood the user\u2019s daily struggle. This approach is rare in B2B marketing, where most brands focus on logic and data. Slack showed that emotion matters even in professional tools. By clearly naming the pain and offering escape, Slack turned an everyday frustration into a powerful growth engine.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Lessons From Slack\u2019s Marketing Strategy for B2B &amp; SaaS Companies<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest lesson from the Slack marketing strategy is simple: Stop explaining what you do. Start naming what your customer wants to escape. Slack clearly defined the enemy. Once they did that, everything became easier: messaging, adoption, and growth. B2B and SaaS companies can apply this today by asking:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">      \u2022 What frustrates our customers every day?<br>      \u2022 What habit wastes their time?<br>      \u2022 What problem have they accepted as \u201cnormal\u201d?<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you name that enemy clearly, your product automatically feels more valuable. Another key lesson is clarity. Slack didn\u2019t try to say everything at once. They focused on one strong idea and repeated it consistently. Finally, Slack proved that bold positioning is worth the risk. Playing it safe makes brands invisible. Clear, honest messaging builds attention and trust. If you want your product to stand out, don\u2019t sound like everyone else. Say the thing your customers are already thinking, but no one has said clearly yet.<br><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQ):<\/h2>\n\n\n<style>#sp-ea-59000 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-59000.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-59000.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-59000.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-59000.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-59000.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1772685023\"><div id=\"sp-ea-59000\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-590000\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse590000\" aria-controls=\"collapse590000\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> 1. What is Slack\u2019s marketing strategy?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse590000\" data-parent=\"#sp-ea-59000\" role=\"region\" aria-labelledby=\"ea-header-590000\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Slack\u2019s marketing strategy focused on solving a daily work problem instead of promoting features. Slack talked about how email caused stress, confusion, and lost updates. By positioning itself as a way to replace email, Slack connected with people emotionally and made its message easy to understand and remember.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-590001\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse590001\" aria-controls=\"collapse590001\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> 2. Why did Slack position itself against email?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse590001\" data-parent=\"#sp-ea-59000\" role=\"region\" aria-labelledby=\"ea-header-590001\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Slack positioned itself against email because email was a shared frustration for most office workers. Long threads, CC overload, and missed messages made work harder. By calling out this problem, Slack showed that it understood users and offered a better, simpler way to communicate at work.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-590002\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse590002\" aria-controls=\"collapse590002\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> 3. How did Slack grow so fast using this strategy?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse590002\" data-parent=\"#sp-ea-59000\" role=\"region\" aria-labelledby=\"ea-header-590002\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Slack grew quickly because its message matched the real experience of using the product. Teams felt instant relief from email overload, so they shared Slack with others. One team invited another, and adoption spread naturally inside companies without heavy sales pressure.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-590003\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse590003\" aria-controls=\"collapse590003\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> 4. Is Slack really an email replacement?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse590003\" data-parent=\"#sp-ea-59000\" role=\"region\" aria-labelledby=\"ea-header-590003\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Slack is not a full replacement for every email, but it replaces most daily internal communication. Teams use Slack for updates, discussions, and collaboration instead of long email threads. This reduces inbox clutter and makes work conversations easier to follow and search.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-590004\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse590004\" aria-controls=\"collapse590004\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> 5. What can B2B companies learn from Slack\u2019s marketing strategy?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse590004\" data-parent=\"#sp-ea-59000\" role=\"region\" aria-labelledby=\"ea-header-590004\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">B2B companies can learn to focus on customer pain instead of product details. Slack showed that clear positioning and emotional messaging help buyers understand value faster. Naming a real problem makes marketing stronger and helps products stand out in crowded markets.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-590005\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse590005\" aria-controls=\"collapse590005\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> 6. What is pain-based positioning in marketing?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse590005\" data-parent=\"#sp-ea-59000\" role=\"region\" aria-labelledby=\"ea-header-590005\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Pain-based positioning means focusing on the problem customers want to escape. Instead of explaining features, brands talk about frustration, wasted time, or stress. Slack used this approach by highlighting email pain, which made its solution feel urgent and valuable.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-590006\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse590006\" aria-controls=\"collapse590006\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> 7. Can SaaS startups use a similar strategy today?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse590006\" data-parent=\"#sp-ea-59000\" role=\"region\" aria-labelledby=\"ea-header-590006\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Yes, SaaS startups can use this strategy by clearly identifying a common problem in their market. By naming what customers dislike or struggle with daily, startups can create strong positioning. Clear, honest messaging helps new products gain trust and attention faster.<\/span><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Featured Image: Marketing team analyzing B2B demand generation strategy with graphs and performance infographics.<br \/>\nInfographics Image: Digital marketing strategies for demand generation in B2B, SaaS, and IT companies including content, SEO, webinars, and case studies.<\/p>\n","protected":false},"author":2,"featured_media":55563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[51],"class_list":["post-55548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/posts\/55548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/comments?post=55548"}],"version-history":[{"count":1,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/posts\/55548\/revisions"}],"predecessor-version":[{"id":59042,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/posts\/55548\/revisions\/59042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/media\/55563"}],"wp:attachment":[{"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/media?parent=55548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/categories?post=55548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/tags?post=55548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}