{"id":56245,"date":"2026-04-02T11:30:09","date_gmt":"2026-04-02T11:30:09","guid":{"rendered":"https:\/\/demanzo.com\/?p=56245"},"modified":"2026-10-14T08:32:41","modified_gmt":"2026-10-14T08:32:41","slug":"airtable-workflow-strategy-simple-database-growth","status":"publish","type":"post","link":"https:\/\/a3.techbuzz360.com\/demanzo\/airtable-workflow-strategy-simple-database-growth\/","title":{"rendered":"Airtable\u2019s Marketing Playbook: Why \u201cShow, Don\u2019t Tell\u201d Beat Feature Marketing"},"content":{"rendered":"\n<div class=\"wp-block-group Quick-summary has-border-color has-header-text-border-color is-vertical is-layout-flex wp-container-core-group-is-layout-99dbb444 wp-block-group-is-layout-flex\" style=\"border-width:2px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><strong><strong><strong><strong>Key Takeaways from Airtable\u2019s Growth Strategy<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 <strong>Familiarity drives adoption. <\/strong>Airtable made a complex database feel like a simple spreadsheet, helping non-technical users start without fear.<br><br>\u2022 <strong>Don\u2019t overwhelm users with features. <\/strong>Too many features can confuse people. Instead of explaining everything, focus on what matters most to the user.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 <strong>Show workflows, don\u2019t just explain the product. <\/strong>Airtable showed how teams actually work, making the product easier to understand and relate to.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 <strong>Templates can drive real usage. <\/strong>By creating ready-to-use templates, Airtable turned search traffic into instant product usage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 <strong>Make it easy to start, and growth will follow. <\/strong>When users can start quickly and see value immediately, they naturally adopt and share the product within their teams.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/a3.techbuzz360.com\/demanzo\/wp-content\/uploads\/2026\/04\/Airtable-spreadsheet.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Silhouetted hands holding a phone displaying the Airtable logo, with a colorful blurred background\" style=\"object-fit:cover;\" srcset=\"https:\/\/a3.techbuzz360.com\/demanzo\/wp-content\/uploads\/2026\/04\/Airtable-spreadsheet.png 1536w, https:\/\/a3.techbuzz360.com\/demanzo\/wp-content\/uploads\/2026\/04\/Airtable-spreadsheet-300x200.png 300w, https:\/\/a3.techbuzz360.com\/demanzo\/wp-content\/uploads\/2026\/04\/Airtable-spreadsheet-1024x683.png 1024w, https:\/\/a3.techbuzz360.com\/demanzo\/wp-content\/uploads\/2026\/04\/Airtable-spreadsheet-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>It Began With a Straightforward Issue<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When Airtable first entered the market in 2015, there were already many database tools available. However, most of these tools catered to developers. They were difficult to comprehend, complicated, and unsuitable for regular teams, which led to frustration and limited adoption among non-technical users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What then did the majority of people do? They continued to use spreadsheets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spreadsheets seemed simple. Every knowledge worker was already familiar with rows, columns, and cells. However, they were not without limitations. Teams found it difficult to scale their work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Airtable identified an opportunity in that gap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column Video is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Episode 8 of B2B Bold Move Stories\ud83d\ude80\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/HX17tu-t5tU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column Content is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong><strong>Before Making It Powerful, Make It Familiar<\/strong><br><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br><\/strong>Before making the product powerful, Airtable ensured it was familiar to users.Rather than creating something unfamiliar and unclear, Airtable took a clever approach.They created a spreadsheet-like appearance for their product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users didn&#8217;t feel lost when they opened it. It had a familiar appearance. They didn&#8217;t need assistance to get started. However, a robust database was hidden behind that straightforward architecture, illustrating the concept of keeping it strong on the inside and straightforward on the exterior, which emphasises the importance of having a complex and powerful system that remains user-friendly and accessible to users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This was the actual concept:<br><br>\u201c<strong>Keep it strong on the inside and straightforward on the exterior.\u201d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Too Many Features May Confuse Users<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Airtable was not designed with a single use case in mind. It might be used for CRM, project management, marketing calendars, and content planning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the issue, though.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People become confused when you try to convey everything at once.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Too many features<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Too many options<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Lack of a definite beginning point<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And people depart when they are perplexed. Thus, Airtable made yet another wise decision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Way They Discussed the Product Was Altered<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">They demonstrated how users use the technology rather than describing its functions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Features were not their main concern. They concentrated on actual work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf How groups organise content<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf How projects progress step-by-step<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf How to run campaigns<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything became clearer as a result of this change. It made a complicated tool useful. At this point, <strong>Airtable workflow management<\/strong> began to stand out since it felt more like a method of completing tasks than software, allowing users to streamline their processes and improve productivity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Everything Clicked Thanks to Templates<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This phase was the point at which things truly came together. Based on actual use cases, Airtable produced hundreds of templates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Templates for a content calendar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Trackers for projects<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Planners of campaigns<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf CRM programmes<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine that someone is now looking for a <strong>&#8220;content calendar template.&#8221; <\/strong>They arrive at a ready-to-use configuration. They don&#8217;t read about the product, and that arrangement is based on Airtable. They immediately began using it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From Attempting to Utilise<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The majority of tools need users to register, view demos, and become familiar with features. Airtable eliminated all that friction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Individuals could:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Use it immediately<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Adapt it to their requirements<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Distribute it to their team<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>process<\/strong><a href=\"https:\/\/a3.techbuzz360.com\/demanzo\/performance-marketing-solutions\/\"><strong> <\/strong><\/a><strong>automation features of Airtable<\/strong> silently assisted in this situation. Without additional work, teams could manage progress, amend tasks, and keep everything in one location.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It didn\u2019t feel like learning something new. It felt like improving how they already work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why This Was Such a Success<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Let&#8217;s simplify it:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf It was simple to begin because of the familiar design<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Templates resolved actual issues<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf No lengthy justifications are required<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Users noticed value right away<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Teams shared it organically<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach led to <strong>natural expansion inside businesses<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was first used by one team. Then one more. And it spread gradually.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What This Teaches B2B Companies<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many brands attempt to explain everything up front in<a href=\"https:\/\/a3.techbuzz360.com\/demanzo\/\"> <strong>B2B marketing<\/strong>.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Characteristics. Advantages. Technical specifics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, people don&#8217;t always prioritize it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What matters to them is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Is it easy for me to use?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Will my work benefit from this?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Airtable concentrated on that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than promoting the product, they demonstrated how work improves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How Digital Marketing Can Make Use of This Approach<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can apply the same concept to your own approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can apply the same concept to your approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rather than focusing solely on your product:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Display actual use cases<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Make ready-to-use templates<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Pay attention to how people operate<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Give people something they can use right away and focus on what they are already looking for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People learn your product more quickly when they use it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Takeaway: Fit Into the Way People Work<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Airlines made no attempts to alter human labour practices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They blend in with it. They used a familiar format. They made <strong>workflows simple<\/strong>. They removed the need to learn something new. And that\u2019s what helped them grow into a billion-dollar product.Sometimes, the smartest move is simple:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Don&#8217;t just explain your product, show how work becomes easier with it.<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQ):<\/h2>\n\n\n<style>#sp-ea-58997 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-58997.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-58997.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-58997.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-58997.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-58997.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1772685023\"><div id=\"sp-ea-58997\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-589970\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse589970\" aria-controls=\"collapse589970\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> 1. What made Airtable different from other database tools?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse589970\" data-parent=\"#sp-ea-58997\" role=\"region\" aria-labelledby=\"ea-header-589970\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Airtable stood out by making a powerful database look like a simple spreadsheet. While most tools were built for developers, Airtable focused on everyday teams. This made it easy for non-technical users to start quickly without learning complex systems.<\/span><\/p><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-589971\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse589971\" aria-controls=\"collapse589971\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> 2. Why did Airtable use a spreadsheet-like design?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse589971\" data-parent=\"#sp-ea-58997\" role=\"region\" aria-labelledby=\"ea-header-589971\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">The spreadsheet format was already familiar to most users. By using rows, columns, and cells, Airtable reduced the learning curve. Users didn\u2019t feel like they were using a new tool, which made adoption faster and more natural.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-589972\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse589972\" aria-controls=\"collapse589972\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> 3. How did Airtable handle multiple use cases without confusing users?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse589972\" data-parent=\"#sp-ea-58997\" role=\"region\" aria-labelledby=\"ea-header-589972\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Instead of explaining all features at once, Airtable focused on showing how people actually use the product. By highlighting real workflows, it made the tool easier to understand and prevented users from feeling overwhelmed.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-589973\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse589973\" aria-controls=\"collapse589973\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> 4. How did templates help Airtable grow?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse589973\" data-parent=\"#sp-ea-58997\" role=\"region\" aria-labelledby=\"ea-header-589973\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Airtable created templates like content calendars and project trackers based on real needs. When users searched for these, they landed on ready-to-use setups and started using the product instantly, which helped drive organic growth.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-589974\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse589974\" aria-controls=\"collapse589974\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> 5. What role did workflows play in Airtable\u2019s success?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse589974\" data-parent=\"#sp-ea-58997\" role=\"region\" aria-labelledby=\"ea-header-589974\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Workflows helped users see how the tool fits into their daily tasks. Instead of learning features, users experienced how work gets done. This made Airtable more practical and easier to adopt across teams.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-589975\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse589975\" aria-controls=\"collapse589975\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> 6. What is the key lesson for B2B marketing from Airtable?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse589975\" data-parent=\"#sp-ea-58997\" role=\"region\" aria-labelledby=\"ea-header-589975\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">The main lesson is to focus on usability over explanation. Airtable didn\u2019t push features first. Instead, it showed value through real use, which made it easier for businesses to understand and adopt the product.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-589976\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse589976\" aria-controls=\"collapse589976\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> 7. How can digital marketers apply Airtable\u2019s strategy?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse589976\" data-parent=\"#sp-ea-58997\" role=\"region\" aria-labelledby=\"ea-header-589976\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Digital marketers can create useful templates and real use-case content instead of only explaining products. By targeting what users are already searching for, like workflows or planning tools, they can drive engagement and help users experience value directly.<\/span><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Featured Image: Marketing team analyzing B2B demand generation strategy with graphs and performance infographics.<br \/>\nInfographics Image: Digital marketing strategies for demand generation in B2B, SaaS, and IT companies including content, SEO, webinars, and case studies.<\/p>\n","protected":false},"author":2,"featured_media":56248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[51],"class_list":["post-56245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/posts\/56245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/comments?post=56245"}],"version-history":[{"count":1,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/posts\/56245\/revisions"}],"predecessor-version":[{"id":59038,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/posts\/56245\/revisions\/59038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/media\/56248"}],"wp:attachment":[{"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/media?parent=56245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/categories?post=56245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/a3.techbuzz360.com\/demanzo\/wp-json\/wp\/v2\/tags?post=56245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}